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Catalog Number 2008.017.269
Object Name Advertisement
Scope & Content Black and white print advertisement about another advertisement (Ad No. 534) for Parke, Davis & Co. downplaying the increased cost of new medications. It depicts a husband and wife discussing prescription expenses, and the covers of The Saturday Evening Post and LIFE.
Ad No. 253-A
Print reads: New Parke-Davis advertising campaign says: "The cost of medical care - and medicines - is one of today's biggest bargains"
Date 1956
Extent of Description 9" x 13"
Collection Medical/Dental/Pharmaceutical
Search Terms Parke-Davis
Pharmaceutical industry
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