|Scope & Content||
Black and white print advertisement about another advertisement (Ad No. 534) for Parke, Davis & Co. downplaying the increased cost of new medications. It depicts a husband and wife discussing prescription expenses, and the covers of The Saturday Evening Post and LIFE.
Ad No. 253-A
Print reads: New Parke-Davis advertising campaign says: "The cost of medical care - and medicines - is one of today's biggest bargains"
|Extent of Description||
9" x 13"
|Relations||Show Related Records...|